A qualified view requires at least three seconds watched, so an impression alone does not become a view.
VIDEO ANALYTICS FOR AGENCIES
Turn every client video into a clearer report.
Measure qualified views, watch time, completion, and retention across client websites—without mixing campaigns or mistaking every player load for a view.
REPORT IN CLIENT CONTEXT
One measurement model.
Separate answers.
Use the same definitions across the portfolio, then filter the results down to the client, site, campaign, or video that needs an answer.
Report how much attention a video earned and how often viewers reached the end.
Paid plans add milestone retention plus replays, pauses, seeks, and fullscreen interactions.
FROM PORTFOLIO TO PROOF
Start broad.
Filter to the answer.
See the agency portfolio, narrow the period, then isolate the publishing context behind a result.
Explore the analytics productPortfolio overview
Follow total impressions, qualified views, watch time, completion rate, and active videos for the selected date range.
Client and website filters
Separate one account, domain, video, campaign, country, or device without rebuilding the report elsewhere.
Video-level retention
Use milestone retention to see how the audience changes through the video. It is not a second-by-second heatmap.
Client-ready export
Paid plans can export workbook reports for handoff. Review filters and context before presenting correlation as causation.
DEFINITIONS THAT TRAVEL
Make the reporting period
impossible to miss.
Every dashboard and export should answer both “how many?” and “during which dates?”. Visiroll keeps the selected period visible beside the metrics and applies it consistently to the report.
Read the numbers responsibly
- Impression
- The player loaded. It does not prove that someone watched.
- Qualified view
- The session accumulated at least three seconds of watched time.
- Unique viewer estimate
- A daily, website-scoped pseudonymous estimate—not a known person or cross-site identity.
Metric definitions are documented and shared across the dashboard and exported reports.
REPORT REAL ATTENTION
Measure one real client embed.
Start free with core analytics, then add retention and client reporting when the portfolio needs it.
Create a free workspace